Secrets of Professional Coaching Webinar How Coach Adel Al-Marzouqi’s Webinar Sales Funnel Revolutionized Course Purchases
Adel Al Marzouqie.g. Coach, ICF-certified
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ClientAdel Al Marzouqi
Stages5 stages
Metrics5 metrics
Client Background
Client’sBackground
Coach Adel Al-Marzouqi, an ICF-certified coach, has dedicated his life to coaching, which fuels his creativity. He is a partner, co-founder, and executive director at Coach Transformation Academy in Dubai, overseeing Arabic programs. As the first Emirati to offer ICF-accredited programs, he has conducted approximately 4,800 ICF-certified coaching hours and 600 general coaching hours over four years, guiding more than 800 trainees.
With over 80 appearances on esteemed media platforms, he is the author of “Coaching and Self-Discovery” and “The Trilogy of Zayed, Khalifa, and Mohammed’s Glory.” He has received notable awards, including the Creative Employee Award in Dubai’s Distinguished Government Performance Program. Adel Al-Marzouqi holds a master’s degree in Supervisory Management in Islamic Economics and is pursuing a Ph.D. in the same field.
01
In the world of online courses, our client faced a significant challenge. They were selling lower-priced courses, but the Professional Coaching course, priced at 11,000 AED, proved difficult. This high-cost course was not attracting enough participants, unlike their other courses. The high price made it hard to convince people to join.
This case study explores our approach to this issue and the sales funnel we developed, which successfully increased enrollments in Coach Adel Al-Marzouqi’s Professional Coaching course.
The Idea
ProjectConcept
Our marketing campaign for Coach Adel Al-Marzouqi’s webinar
is strategically designed to achieve several objectives
Create Awareness: We aim to spread the word about the webinar.
Get Subscribers: We strive to attract more participants.
Maximize Exposure: Our goal is to showcase both the webinar and the course.
Our ultimate objective is to maximize exposure for both the webinar and the subsequent course it promotes. Our compelling marketing message highlights the value of the free webinar, enticing potential participants with the opportunity to acquire coaching skills foundational to a successful career. With the webinar also available in Arabic, we are eliminating language barriers and broadening access to knowledge.
Tactics Employed:
Dedicated landing pages for both the webinar and course.
Promotional content to boost engagement.
An email series to maintain communication.
Targeted digital ads on platforms like Instagram.
Through these tactics, we are confident the webinar will be a success
and help individuals start their coaching careers.
The Process
StagesofWork
Let’s explore the key stages of work, after meticulous planning and customized action
plan to reach the results, see how they contribute to achieving our objectives.
01Stage1
VideoandPhotography
We’ve prepared a repository of videos and photographs essential for conveying our campaign message effectively. Starting from script writing to filming and editing in a way that reflect Coach Adel’s personal brand.
02Stage2
WebinarLandingPage
We’ve prepared a repository of videos and photographs essential for conveying our campaign message effectively. Starting from script writing to filming and editing in a way that reflect Coach Adel’s personal brand.
03Stage3
CourseLandingPages
We dedicated our efforts on this page to clearly highlight the true value of this course and the numerous benefits participants will gain, including certifications, expertise, accrued training hours, and many other advantages. These factors have made the price seem reasonable and acceptable to them, saving our sales team considerable time in explanations.
04Stage4
AdsandSocialMediaDesigns
Creating a cohesive online presence, and attracting potential clients with specific marketing messages.
05Stage5
EmailMarketing
The email campaign included a series of reminder and promotional messages designed to ensure the highest attendance rate for the webinar and to maintain strong engagement with interested participants.
Campaign Brief
Launchingthecampaign
The campaign for Adel Al Marzouqi achieved remarkable outcomes, significantly increasing purchase value and delivering an impressive Return on Ad Spend (ROAS).
Here are some metrics from the campaign running from 28th May to 8th July:
Traffic Campaigns were in High Performance Status,
indicating effective targeting and continuous result analysis.
Campaign Goals:
TrafficLeadsConversions
In Numbers
ProjectResults
ReachOver 250K
Clicks Rate1.7%
Leads Conversion Rate63%
Purchase Conversion Rate2.2%
Return on Ad Spend (ROAS)26.79
Client Voice
ClientFeedbackMessage
To the incredible marketing team,
Thank you for your outstanding efforts in helping us exceed our target. Your dedication and creative strategies have made a significant impact on our webinar and coaching course enrollment. By building the webinar sales funnel, everyone who contacted us was able to understand exactly what the course entails by reading the landing pages. This streamlined our processes and saved our marketing team valuable time and effort in explanations.
Achieving a remarkable 10x ROAS underscores the effectiveness of your campaigns.
It’s been a pleasure working with you, and I look forward to our continued success. Best regards,
Adel Al-Marzouqi
